Musk Explains Why Hes Axing Twitter Name, Iconic Bird Logo

Elon Musk on Monday explained his decision to strip Twitter of its famous blue-bird logo as a move to remake the business into a broad platform for communications and financial transactions, a target he’s described as the everything app.

“This is not simply a company renaming itself, but doing the same thing,” Musk said about the apparently spontaneous move over the weekend to crowdsource a logo from fans and adopt it as Twitter’s new insignia. “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting.”

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